Lynn Boyden, Chris Chandler, Matthew Fetchko and Eric Reiss have between them nearly 90 years of combined experience in a variety of relevant and irrelevant industries and positions, ranging from family theme parks to financial services, from academia to advertising agencies, from pornography to hospitality. Despite all of this, they remain respected contributors in their chosen professions. They originated the concept of the IA Slam in 2005 and the fame and fortune accruing from this accomplishment has been a nagging disappointment to them all.