Jennifer Machiaverna is a Content Strategist focused on creating compelling online editorial and building meaningful user experiences. She's practiced in riding the fine line between user and business goals, and is a champion organizer of people, projects, and things. Jennifer has worked at RAPP, an Omnicom company, and HUGE. Client work includes Pfizer, GlaxoSmithKline, COTY, and NBC's iVillage. Jen began her career at TheLadders.com, a job search and employment website. Jennifer is currently an independent contractor located in NYC, specializing in content-driven product and service design. Jennifer graduated from the University of Pennsylvania with a Bachelor's degree in English, concentrating in Journalism, Media, and Print Culture.