The Summit kicks off with a lively conversation that explores the boundaries, possibilities, opportunities and practicalities of designing for experience across channels. Dave Gray, founder of XPLANE and now SVP of Strategy for Dachis Group will host the conversation. Joining Dave on stage will be cross-channel experts Shelley Evenson, long-time service design educator and now research manager at Facebook, and Ben Reason, Director at live|work, a pioneering service design firm. In an active, insightful discussion these three innovators will explore what it means to the IA and UX communities to design across channels. They will share the opportunities that are out there, how to get involved, and how you can benefit from cross-channel thinking in your everyday work.