IA SUMMIT

In this presentation we’ll discuss the importance of critique and a language for discussing design. It’s easy to complain about the way things are and theorize on the way things should be. Progress comes from understanding why something is the way it is and then examining how it meets or does not meet the desired goals. This is critique. Critique is not about describing how bad something is, or proposing the ultimate solution. Critique is a dialogue, a conversation that takes place to better understand how we got to where we are, how close we are to getting where we want to go and what we have left to do to get there.

The contents of this presentation will focus on:

• understanding critique
• best practices for incorporating critiques into a design practice
• identifying common challenges to critique and ways to improve our ability to deliver, collect and receive critique