IA SUMMIT

When conducting user research, we all know asking the right questions is just as important as how you ask them, but how do you even know what questions to ask? What if the discussion topic is extremely personal and private? How do you get a complete stranger to open up to you? This is where collaging can help.

Collaging is a projective technique where participants select images that represent how they feel about a specific topic. The participants then explain the reason they chose each image to the moderator. The collage becomes an instrument for participants to express needs and feelings that they might not have otherwise been able to articulate.

This presentation will provide an introduction to collaging and explain everything you need to know to conduct your own study. A live demonstration of a Collaging exercise will also be performed with some participants from the audience!