Congratulations! Over the past decade UX has shifted from the fringes to everyday business everywhere from the Fortune 500 to Silicon Valley startups. IAs and UX designers are hot commodities. And yet, in that success lies the seeds of failure. That same decade has seen UX focus on pixels instead of experience across channels, on wireframes instead of vision and value. Other disciplines are taking on the leadership roles that companies need to be successful in a cross-channel world. Those companies and their customers are missing out on the strategic value that UX can provide if only we would take the next steps.
With his trademark wisdom and insight, Harry Max will challenge the complacency of success. The UX community should be more than a commodity. Based on decades of experience with the world's leading companies, Harry will point out the opportunities for each of us and the steps we should take to prepare for a greater leadership role in our community and in our own careers.